Illum Department Store

Overview

Nestled in the vibrant heart of Copenhagen, Denmark, along the famous pedestrian street Strøget, lies Illum Department Store. Established in 1891, Illum stands as a beloved landmark and a premier destination for luxury shopping in the Nordic region. It offers an extensive selection of fashion, beauty products, home décor, and design items, catering to both discerning locals and international visitors. More than just a retail space, Illum has evolved into a sophisticated hub of experiences, blending historical grandeur with contemporary flair and providing a unique window into Scandinavian elegance.

History & Cultural Background

The story of Illum began in 1891 when the entrepreneurial wholesaler Anton Carl Illum opened a modest store specializing in sewing items and dress accessories on Østergade, a key part of what is now Strøget. His vision was to create a retail establishment defined by exquisite service and a broad selection of high-quality goods, primarily targeting the sophisticated ladies of Copenhagen. The business thrived, and by 1899, it relocated to its current, larger premises. Over the decades, Illum expanded significantly, transitioning from a specialty shop into a full-fledged department store, growing through the 1950s, 60s, and 70s.

Following Anton Carl Illum's passing in 1938, his son, Svend Illum, inherited the company, continuing its legacy. The store has undergone several ownership changes since the Illum family sold it in 1972, including periods under British and Icelandic groups, eventually being acquired by the Italian department store La Rinascente, which is owned by Thailand's Central Group. Despite these transitions, Illum has consistently maintained its focus on luxury, quality, and an exceptional customer experience. A notable architectural renovation in 2016, designed by Vilhelm Lauritzen Arkitekter, modernized its facade while respecting its historical context.

What Makes It Special

Illum's enduring appeal stems from several distinct features. Foremost is its curated selection of premium brands, encompassing both renowned international designers and leading Nordic labels in fashion, beauty, and home design. The department store is a five-story haven where shoppers can discover everything from high fashion and niche perfumes to unique Scandinavian design pieces and gourmet foods.

Architecturally, Illum is a marvel that harmonizes its rich heritage with modern design elements. Recent renovations have introduced a contemporary atrium and an impressive dome, crafted from materials like beech wood, which allows soft Nordic sunlight to filter through perforations. This thoughtful design creates an inviting and relaxing ambience, making exploration a pleasure. Another significant draw is the Illum Rooftop, a diverse space featuring various restaurants, bars, and cafés. From this vantage point, visitors can savor delicious meals, enjoy coffee, or unwind with a drink while taking in unparalleled panoramic views of Copenhagen, including Christiansborg Palace, Strøget, and Amagertorv below. The basement level, Illum Underground, further enhances the experience with a gourmet food market offering specialty foods and eateries.

Stories, Fun Facts & Local Details

One charming anecdote from Illum's history involves its distinctive swallow logo. The two swallows originate from a letter exchange between Anton Carl Illum and his fiancée, Marie Andersen. When Marie accepted his marriage proposal, her 'yes' letter featured a vignette of two swallows flying past telegraph wires. A.C. Illum, touched by this detail, decided to adopt the swallows as the store's emblematic hallmark.

Another historical detail points to the public's early engagement with the store's development. When Carl Illum sought to expand by purchasing and demolishing an old Renaissance building nearby, it sparked significant public protest, highlighting the community's connection to the city's architectural past. Today, Illum is not merely a place for commerce but also a social and cultural fixture on Strøget, often hosting events and exhibitions. Its strategic location at the intersection of Strøget and Købmagergade makes it a natural meeting point and a perfect spot to observe the lively pulse of Copenhagen's inner city. The store's interior, with its black and white tones and focus on clean design, also appeals to design and photography enthusiasts.

Visitor Perspective

For visitors, Illum offers a distinctly upscale and comprehensive shopping experience. The store's five floors are easily navigable, presenting a wide array of options for luxury goods, often praised for its excellent customer service. Services like Tax-Free shopping and a dedicated customer lounge enhance convenience for international travelers. The rooftop area is a particular highlight, providing a perfect respite from shopping with its diverse culinary offerings and stunning cityscape views. It's a favored spot for a quick coffee break, a casual lunch, or a romantic dinner, offering both indoor and outdoor seating. While some might find the prices reflect its luxury status, the quality of products and the overall aesthetic appeal of the store are widely appreciated. It serves as an excellent option for a rainy day escape, with direct metro access. For a more relaxed visit, especially during sales, weekdays or early mornings are often recommended to avoid crowds.