Illum Department Store

Overview

Illum Department Store stands as a beacon of luxury retail in the heart of Copenhagen, Denmark. Nestled prominently on Strøget, Europe's longest pedestrian shopping street, Illum offers a sophisticated shopping experience spanning multiple floors. It's a prime destination for those seeking high-end fashion, beauty products, exquisite home decor, and an array of lifestyle brands, blending international luxury with Nordic design. Beyond its retail offerings, Illum provides unique culinary experiences, most notably its popular rooftop dining area with panoramic city views.

Strategically located at the intersection of Strøget and Købmagergade, Illum is more than just a store; it is a cultural landmark that has evolved significantly since its inception, offering visitors a blend of history, elegance, and modern convenience in Copenhagen's vibrant city center.

History & Cultural Background

The story of Illum began in 1891 when the visionary wholesaler Anton Carl Illum opened a specialized store for sewing items and dress accessories in Østergade, Copenhagen. His initial aim was to cater to the city's 'fine ladies', establishing a reputation for exquisite service and a broad selection of quality goods. The business flourished, leading to its relocation to the current, much larger premises in 1899.

Following Anton Carl Illum's passing in 1938, his son, Svend Illum, inherited the company. The mid-20th century saw the department store expand further, acquiring an exclusive furniture store that would later become the renowned Illums Bolighus in 1959. However, Illums Bolighus was eventually sold off and has operated independently from Illum Department Store since 1985. The department store faced increasing competition in the 1950s and 60s, leading to significant renovations, including the addition of a parking garage. Despite financial challenges in later decades and several changes in ownership, including periods under British and Icelandic groups, Illum has consistently reinvented itself. In 2013, it was acquired by the Italian department store La Rinascente, owned by the Thai Central Group, solidifying its position as a luxury shopping destination.

What Makes It Special

Illum stands out as Scandinavia's leading luxury department store, a distinction earned through its curated selection and unique offerings. It houses an impressive collection of premium brands in fashion, beauty, and lifestyle, catering to discerning shoppers.

Architecturally, Illum is notable for its sophisticated design. A significant renovation completed around 2015-2016 revitalized its facade with limestone and large bronze anodized window frames. Inside, a contemporary atrium crowned by a sumptuous dome is a central feature. This beech wood-lined dome, perforated with small square holes, allows soft Nordic sunlight to filter in, creating a warm and inviting atmosphere. The design ensures a clear visual order, making the extensive retail space feel relaxing and easy to navigate.

Furthermore, the Illum Rooftop is a major draw, offering an array of restaurants and bars with breathtaking views over Copenhagen, including Christiansborg Palace and Amagertorv. This rooftop experience transforms a shopping trip into a comprehensive urban excursion, where visitors can enjoy fine dining and scenic vistas.

Stories, Fun Facts & Local Details

Illum's location on Strøget places it at the very heart of Copenhagen's public life. Strøget, meaning 'to stroll' or 'to wander', is not just a street but a network of pedestrianized thoroughfares, notable for being one of the earliest and longest car-free shopping streets in Europe. Its pedestrianization began as an experiment in 1962 and became permanent in 1964, a move initially met with skepticism but which ultimately proved immensely popular and economically beneficial, setting a model for urban design worldwide.

While large and luxurious, many visitors find Illum to strike a good balance, describing it as 'not intimidatingly big' and even 'cosy' despite its grandeur. This reflects a uniquely Danish approach to luxury, where quality and comfort often intertwine. The store also features Illum Underground, a gourmet food market in the basement, providing a culinary complement to the retail experience and catering to 'quality-conscious foodies'.

Visitor Perspective

For a curious traveler, Illum offers a multifaceted experience. It's a place where one can spend hours browsing an expertly curated selection of international and Nordic fashion, beauty, and design brands. Shoppers can find everything from high fashion to unique home accessories, and even specialized services like personal shopping to guide them through the extensive collections.

Beyond shopping, the department store is a destination for leisure and gastronomy. The rooftop restaurants provide an ideal spot for a coffee break, lunch, or an evening meal, all while enjoying unparalleled views of Copenhagen's historic rooftops and bustling squares. The food market in the basement, featuring options like Eataly, offers diverse culinary delights. Whether seeking a stylish souvenir, a designer piece, or simply a relaxing moment with a scenic backdrop, Illum provides a refined and memorable stop on any Copenhagen itinerary.