The Cancún Sign

Visit Playa Delfines and capture a photo at the iconic Cancún sign, one of the most photographed spots in Mexico’s Caribbean coast.

Brief History: Installed in the 2010s as part of Cancún’s growing tourism campaigns, the brightly colored “Cancún” sign at Playa Delfines quickly became one of the city’s most photographed landmarks. It was created to symbolize Cancún’s identity as a global vacation hub. Notable Features: The large block letters are painted in vibrant colors and patterns inspired by Mexican art and culture. Each letter is designed with unique motifs reflecting local traditions, the sea, and tropical life. Fun Fact: Nearly every traveler to Cancún makes a stop at this sign, making it one of the most Instagrammed spots in the region. It has become an unofficial rite of passage for visitors. Current Use: Tourists line up daily to take photos with the sign, especially at sunrise and sunset. It’s free to access, and no ticket is required, though it’s recommended to arrive early to avoid long lines.