Times Square, located in the bustling core of New York City, United States, is one of the most iconic and recognizable public spaces in the world. Often called "The Crossroads of the World," this electrifying destination draws millions of visitors annually who come to experience its lights, energy, and cultural significance. If you’re planning to visit Times Square, this legendary spot is a must-see among the top things to do in New York City and one of the most vibrant tourist hubs in the country.

A Brief History of Times Square

Times Square’s history dates back to the early 20th century. Originally known as Longacre Square, it was renamed in 1904 when The New York Times moved its headquarters to the then-new Times Tower—now One Times Square. The area quickly became a commercial and entertainment hub, especially after the first electrified advertisement appeared in 1917. Over the decades, Times Square evolved into a symbol of modern urban life, playing a major role in the development of mass media, Broadway theater, and New Year’s Eve celebrations, which began here in 1907 and have since become a global tradition.

Top Features and Highlights of Times Square

One of the major highlights of Times Square is its massive digital billboards and LED displays that light up the night sky, offering a surreal, futuristic visual experience. The TKTS booth—famous for offering discounted Broadway tickets—sits under the iconic red staircase, a favorite photo spot and resting area for visitors.

This area is also home to many flagship stores, from the multi-story M&M’s World and Hershey’s Chocolate World to immersive experiences like the Disney Store and RiseNY. Street performers, costumed characters, and live music fill the streets, adding to the constant buzz. Of course, nearby Broadway theaters contribute heavily to Times Square tourism, offering world-class shows just steps away.

What Makes Times Square Unique – Fun Facts You Might Not Know

Did you know that Times Square is one of the few places in the world where it is illegal to turn off the lights? New York City zoning laws require buildings to maintain illuminated signs to preserve the area's glowing identity.

Another interesting fact: the New Year’s Eve Ball Drop tradition, now broadcast to millions worldwide, originally began as a newspaper publicity stunt in 1907. The Times Square Ball is 12 feet in diameter, weighs nearly 12,000 pounds, and is covered in Waterford crystals—each symbolizing messages of peace and resilience.

In addition, beneath the sidewalks of Times Square lie the remains of historic theaters and stations, hidden relics of a constantly evolving city.

Visitor Information and What to Know Before You Go

Today, Times Square is open to visitors 24/7 and is completely free to access. There are no entrance fees, though nearby theaters and attractions may charge admission. It’s pedestrian-friendly, with large plazas that are closed off to vehicle traffic, making it easy to walk around, take photos, and soak in the atmosphere.

The best times to visit Times Square are early morning for a quieter experience or after sunset for the full illuminated spectacle. While the area is always lively, it can become extremely crowded during holidays and weekends. Visitors are encouraged to remain aware of their belongings and respect street performers and public areas. Times Square is wheelchair accessible and well-connected via the NYC subway and bus systems.

Whether you're here for shopping, a Broadway show, or just to witness the energy of the city that never sleeps, Times Square offers an unforgettable experience and remains a top destination for anyone exploring historical sites in the United States.

Times Square

Visit Times Square in New York City, United States—an iconic tourist destination known for its bright lights, Broadway theaters, and electric atmosphere. A top highlight among things to see in New York City, Times Square tourism draws millions every year. Learn about its rich history, discover what makes it unique, and explore one of the most famous historical sites in the United States.

Brief History: Launched in 2012, Midnight Moment is the world’s largest, longest-running digital art exhibition. It turns every screen in Times Square into a synchronized art experience nightly from 11:57 p.m. to midnight.
Notable Features: The display covers dozens of LED billboards and features curated digital art by renowned artists such as Andy Warhol and Shirin Neshat.
Fun Fact: It transforms the most commercial space in the world into an open-air gallery, momentarily pausing the ads for art.
Current Use: Tourists gather nightly to witness the transformation. It’s free, immersive, and often surprises those unfamiliar with the art event.

Midnight Moment Digital Art Display

Witness Midnight Moment, a nightly art takeover of Times Square’s digital billboards—a unique cultural attraction in New York City.

Midnight Moment Digital Art Display

New York, United States

Witness Midnight Moment, a nightly art takeover of Times Square’s digital billboards—a unique cultural attraction in New York City.

Location