Giant Head Entrance

Overview

The journey into the dazzling realm of Swarovski Crystal Worlds in Wattens, near Innsbruck, Austria, begins with an unforgettable encounter: the 'Giant Head Entrance'. This iconic, moss-covered sculpture, known simply as 'The Giant', is not merely a decorative element but the very gateway into a subterranean world of crystalline artistry and wonder. Emerging dramatically from a grassy knoll, with sparkling eyes and a waterfall cascading from its mouth, 'The Giant' invites curious travelers to step into an experience that transcends a traditional museum visit. It serves as a visual metaphor for the treasures hidden within, setting the stage for the imaginative journey ahead.

History & Cultural Background

'The Giant Head Entrance' was conceived by renowned Austrian multimedia artist André Heller in 1995 to commemorate the 100th anniversary of the Swarovski company. Heller's vision was to create a unique 'Chamber of Wonders' experience, drawing inspiration from the historical Chambers of Art and Wonders favored by aristocratic families in the 16th century, particularly the one at Ambras Castle near Innsbruck. The choice of Wattens as the location for Swarovski Crystal Worlds is deeply rooted in the company's history; Daniel Swarovski founded his crystal cutting factory here in 1895, attracted by the abundant hydropower available in the Tyrolean Alps, which was essential for his innovative electric-powered crystal cutting machines. Thus, 'The Giant' stands as a modern homage to this heritage, bridging centuries of artistic appreciation with a legacy of innovation.

What Makes It Special

What truly distinguishes 'The Giant Head Entrance' is its striking blend of natural forms and fantastical elements. The sculpture, standing 17 meters high, is a green-hilled figure with gleaming crystal eyes that capture and reflect the Tyrolean sunlight. Its most captivating feature is the gushing waterfall that pours from its open mouth, symbolizing a refreshing flow of inspiration and wonder. This water feature not only adds a dynamic, living quality to the sculpture but also serves a practical purpose, as visitors literally walk through the Giant's mouth to access the 'Chambers of Wonder' inside. The integration of art, architecture, and nature is seamless, making 'The Giant' a unique piece of land art that harmonizes with the alpine landscape while providing a fantastical portal.

Stories, Fun Facts & Local Details

André Heller's design for 'The Giant' comes with a captivating backstory that enriches the visitor experience. According to the artist's imagination, 'The Giant' is a mythical figure who once embarked on a long journey around the world, collecting the most precious treasures of knowledge and art. Upon his return, he settled in Wattens, in the heart of the Tyrolean Alps, to guard his vast collection within the subterranean 'Chambers of Wonder'. This whimsical narrative transforms the entrance into a living legend, inviting guests to partake in the Giant's accumulated wisdom and beauty. It's a fun fact that Heller was fascinated by giants since childhood, imagining them strolling through the Schönbrunn Palace gardens at night. 'The Giant' has become one of the most photographed works at Swarovski Crystal Worlds, an iconic symbol of the imaginative world that lies beyond its expressive face.

Visitor Perspective

Approaching 'The Giant Head Entrance' is an experience designed to spark curiosity and anticipation. As visitors walk towards the verdant hill, the sheer scale and unique form of the head, with its sparkling eyes, immediately draw them in. The sound of the cascading waterfall from its mouth further enhances the sensory journey. Passing through the open mouth of 'The Giant' is a literal and symbolic transition from the everyday world into a realm of fantasy and crystal. This initial entry sets an immersive tone, preparing guests for the extraordinary artistic installations and sensory experiences housed within the 'Chambers of Wonder'. It serves as a powerful introduction, creating a sense of awe and wonder that permeates the entire visit to Swarovski Crystal Worlds.