Exhibition Halls

Overview

The Exhibition Halls within BMW Welt in Munich, Germany, serve as a dynamic and immersive gateway into the world of the BMW Group. More than just a showroom, BMW Welt is a combined exhibition, delivery, adventure museum, and event venue, drawing millions of visitors annually. Located strategically next to the iconic BMW Headquarters and the BMW Museum, it forms a comprehensive campus dedicated to the brand's past, present, and future.

Visitors can explore impressive displays of the latest models from BMW, BMW Motorrad, MINI, and Rolls-Royce Motor Cars. The space is designed to showcase not only vehicles but also exciting exhibits on innovation, sustainability, and technology, offering a multi-sensory brand experience. It's a place where automotive enthusiasts and curious travelers alike can engage directly with the BMW brand in a state-of-the-art architectural setting.

History & Cultural Background

The vision for BMW Welt emerged from a desire to create a new generation of communication buildings for the 21st century, fostering dialogue between the corporation and its global clientele and visitors. An international architectural design competition was held in 2001, attracting 27 offices. The contract was ultimately awarded to the Vienna-based architects COOP HIMMELB(L)AU.

Construction of this ambitious project took place from August 2003 to summer 2007, culminating in its grand opening on October 17, 2007. The design by COOP HIMMELB(L)AU envisioned a large, transparent hall with a sculptural roof and a distinctive double cone, intended to complement the adjacent BMW Tower and Museum. The building's deconstructivist style, with its advanced engineering and dynamic forms, was consciously chosen to symbolize motion and innovation, deeply embedding BMW's brand identity into its very structure.

What Makes It Special

The Exhibition Halls of BMW Welt stand out due to their extraordinary architecture and the unique way they present the automotive experience. The building itself is an engineering marvel, featuring a striking double cone made of glass and steel that supports a vast, cloud-shaped roof spanning 16,000 square meters. This roof is supported by only 11 columns, creating a remarkable floating effect and an open, airy atmosphere that avoids the 'boredom of an exhibition hall'.

Beyond its visual appeal, BMW Welt offers an unparalleled interactive experience. Visitors are not just observers; they can sit inside the latest BMW models, experiencing the comfort and design firsthand. The venue hosts various interactive highlights, including selfie stations, karaoke, and live events, all designed to invite participation and celebrate the 'joy of driving'. Furthermore, a significant part of its uniqueness comes from the 'staged experience' for customers collecting their new cars, where vehicles are dramatically elevated to delivery areas on round platforms, turning a purchase into a memorable event.

Stories, Fun Facts & Local Details

BMW Welt has quickly become Bavaria's most visited tourist attraction, welcoming over 2 million people in its first year of operation alone. Its innovative design includes an 800 kW solar system on the main building's roof, underscoring a commitment to sustainability that parallels its technological displays.

The building's architect, Wolf D. Prix, described it at its opening not merely as a 'temple' but as a 'market place and communication center, and a meeting point for knowledge transfer,' highlighting its multifaceted role within Munich's cultural landscape. For younger visitors, the Junior Campus within BMW Welt offers a dedicated space where children can learn about engineering and design their own vehicles, making it a fun and educational destination for families. The proximity to the Olympic Park means it seamlessly integrates into a hub of sports and cultural activity, reinforcing its status as a vibrant community space.

Visitor Perspective

A visit to the Exhibition Halls of BMW Welt promises an engaging and insightful journey. Entry to BMW Welt itself is free, allowing broad access to its impressive displays and architectural splendor. Upon entering, guests are greeted by a spiraling interior with spacious walkways, designed for easy navigation and an immersive experience. The main lobby, doubling as a delivery hall, features a 120-meter-long display area showcasing the latest BMW Group vehicles.

Interactive exhibits provide clear insights into BMW's research, development, design, and production processes. For those seeking a deeper understanding, guided tours are available, offering behind-the-scenes glimpses and detailed information about the brand areas, architecture, and the philosophy behind BMW. Whether you're a lifelong automotive enthusiast or simply curious about cutting-edge design and technology, BMW Welt's Exhibition Halls offer a captivating and informative experience in the heart of Munich.