30 Rockefeller Plaza

Overview

Standing proudly at the heart of Rockefeller Center in Midtown Manhattan, 30 Rockefeller Plaza is more than just a skyscraper; it is a quintessential New York City landmark. Initially known as the RCA Building, and later the GE Building, it is now officially the Comcast Building, though many affectionately call it '30 Rock'. Completed in 1933, this 66-story, 850-foot tall Art Deco masterpiece serves as the central focal point of the larger Rockefeller Center complex. It houses the iconic NBC Studios, where many beloved television shows are produced, and is home to the famous Top of the Rock Observation Deck, offering breathtaking panoramic views of the city.

Visitors are drawn to its stunning architecture, its rich broadcasting history, and the unparalleled perspectives it offers of the Manhattan skyline, including Central Park and the Empire State Building. Whether admiring its intricate facade or ascending to its summit, 30 Rockefeller Plaza encapsulates the enduring spirit and grandeur of New York.

History & Cultural Background

The story of 30 Rockefeller Plaza is deeply intertwined with the vision of John D. Rockefeller Jr. and the challenging economic climate of the Great Depression. The entire Rockefeller Center complex was originally conceived in 1928 as a new home for the Metropolitan Opera, but when the opera withdrew due to the Depression, Rockefeller pressed ahead with a commercial and entertainment complex, a monumental undertaking that provided much-needed employment for approximately 40,000 people.

Designed by the Associated Architects of Rockefeller Center, with Raymond Hood as the lead architect, 30 Rockefeller Plaza was completed in 1933. Its design was a prime example of the Art Deco style, characterized by geometric shapes, clean lines, and lavish ornamentation. Originally named the RCA Building after its primary tenant, the Radio Corporation of America, it became the GE Building in 1988 following General Electric's acquisition of RCA, and was renamed the Comcast Building in 2015.

The building's cultural significance was cemented early on, notably with the controversy surrounding Diego Rivera's mural 'Man at the Crossroads' in its lobby. The mural, commissioned for the building, was ultimately destroyed in 1934 due to its anti-capitalist themes and replaced by Josep Maria Sert's 'American Progress' murals, depicting the development of America. The entire Rockefeller Center complex was designated a New York City landmark in 1985 and a National Historic Landmark two years later, recognizing its architectural and cultural importance.

What Makes It Special

What truly sets 30 Rockefeller Plaza apart is its seamless blend of architectural grandeur, iconic status, and multifaceted attractions. As the centerpiece of Rockefeller Center, its towering presence and distinctive Art Deco facade, adorned with Indiana limestone and aluminum spandrels, influence the design of the entire complex.

Its unique Art Deco design, envisioned by Raymond Hood, was intended to emulate a 1930s ocean liner and even inspired later skyscrapers. The building's flat roof, unlike the spires of some contemporaries, was designed to maximize its air rights and features the legendary Top of the Rock Observation Deck.

The Top of the Rock provides an observation experience often preferred by visitors over other city observation decks. It boasts three levels of indoor and outdoor terraces, including a completely glass-free 70th-floor deck, offering unobstructed 360-degree views. This means visitors can enjoy perfect vistas of landmarks like the Empire State Building (which is visible from 30 Rock, unlike from the Empire State Building itself) and the vast expanse of Central Park. Beyond its views, 30 Rockefeller Plaza is a hub of broadcast history, housing the headquarters and New York studios of NBC, a tradition that began in 1933 and continues to this day.

Stories, Fun Facts & Local Details

The building's enduring presence has generated numerous captivating stories and fun facts. Perhaps most famously, it earned the nickname '30 Rock,' which was immortalized by the critically acclaimed NBC sitcom of the same name, a show based on the behind-the-scenes workings of a fictional sketch comedy show at NBC Studios.

Inside the lobby, visitors can admire the impressive 'American Progress' mural by Josep Maria Sert. This artwork replaced the controversial 'Man at the Crossroads' by Diego Rivera, which was removed after Rockefeller objected to a portrait of Vladimir Lenin within the mural. Outside, the gilded bronze statue of 'Atlas' by Lee Lawrie stands prominently in front of the building, embodying strength and endurance.

Every winter, the plaza in front of 30 Rockefeller Plaza transforms into one of New York's most cherished holiday scenes, featuring the world-renowned Rockefeller Center Christmas Tree and an ice-skating rink. This tradition, dating back to 1931 for the tree, draws millions of spectators annually, making it a truly magical local experience. The building was the third tallest in the world when it opened, a testament to the ambition of its creation during a challenging era.

Visitor Perspective

For visitors, 30 Rockefeller Plaza offers a variety of immersive experiences. The primary draw is the Top of the Rock Observation Deck, accessible from a dedicated entrance on 50th Street. A speedy 'Sky Shuttle' elevator whisks guests to the 67th, 69th, and 70th floors, each offering distinct viewing experiences. The 67th floor features the Radiance Wall, a beautiful art installation, while the 70th floor provides a completely open-air platform, perfect for unobstructed photos of the city.

Tickets to Top of the Rock are often timed, and advance online booking is recommended, especially for popular sunset hours. Beyond the views, the building is also home to 'The Tour at NBC Studios,' offering a behind-the-scenes look at the production of famous shows like 'Saturday Night Live' and 'The Tonight Show.' The lobby itself is open during office hours, allowing visitors to view the Sert murals freely. The surrounding Lower Plaza and Channel Gardens also provide beautiful public spaces, particularly enchanting during the holiday season.